If you don’t like to cook or you’re late from work and don’t want to cook, that’s why we have good news for you. He enters the food delivery business with TikTok Kitchen and makes significant investments in this business. These days, viral TikTok recipes and images are circulating on TikTok, which look delicious. If you’ve seen these images, soon you won’t have to cook for yourself.
TikTok, the platform since March, is opening hundreds of TikTok Kitchen locations across the US, and you’ll be able to receive the recipes you want from these locations. According to Bloomberg’s news on the subject, TikTok wants to create dark restaurants and is working with the Virtual Dining Concepts initiative for this business model. Initially, service will start with around 300 locations and the company will expand its service areas to more than 1,000 locations by the end of 2022.
Virtual Dining Concepts and TikTok will serve their customers with the TikTok Kitchen menu, which will change quarterly. TikTok said it will distribute its dividend from the venture to the creators of recipes and food creators that thrive on the platform. TikTok Kitchen is partnering with Virtual Dining Concepts and Grubhub and plans to deliver menus from the restaurant through Grubhub.
The first menu will feature some of the best TikTok viral dishes, such as cooked white pasta, pate burger, corn ribs, and pasta chips. These menus became very popular on TikTok and then the most searched recipe on Google. After gaining popularity on TikTok, the most sought-after food of the year, especially baked feta cheese, gained incredible demand in 2021. The company will try to deliver such popular menus to its users every 3 months and will present its users with popular menus every 3 months.
Proceeds from TikTok Kitchen sales will go to creators and other contributors who create the menus, where they will continue to support creators to bring out better menus, TikTok said in a statement. TikTok also explained in its statement that they did not enter the food business, but that it was a campaign to deliver their food to fans, and that TikTok was not an attempt to enter the restaurant business. This disclosure means that the company is using this business as a marketing effort.
But in such cases, we do not know what will happen in the future, and if the business model is very successful, TikTok can develop this business model as well as entering the e-commerce and online shop business. TikTok also highlights popular food trends and these recipes are frequently reposted on other social media platforms such as Twitter, Instagram and Facebook, and these recipes are going viral. Short videos are very popular nowadays, people dance on TikTok to become a phenomenon and stand out, and dance while making their recipes. This increases the popularity of the popular app.
Image Credit: TikTok and Virtual Dining Concepts